PV TechJanuary 9, 20201019
The world’s largest beer company, AB InBev – purveyor of Corona, Budweiser and Leffe – has inked a 10-year virtual solar power purchase agreement with Baywa r.e. in order to fully transition its European operations to renewable energy.
One facility, to be named the Budweiser Solar Farm, will produce 250GWh of solar electricity annually for the corporation.
Baywa r.e. is touting the solar power purchase agreement as the “largest pan-European corporate solar deal in history.” It will reportedly cover the energy needs of 14 European breweries and more than 50 beer brands, including Budweiser.
Jason Warner, AB InBev’s zone president for Europe, said: “As we welcome the new European Green Deal, we now ask our consumers, customers, colleagues, business partners and fellow companies to join us in shifting towards renewable power. We are making our 100% renewable electricity symbol available for any brands that are produced with renewables. This symbol is about driving positive change in what people buy in their weekly shop, order at the bar or drink with friends.”
It's not the first time the beer behemoth has turned to solar energy. A 15-year power procurement deal signed by AB InBev and British solar power developer Lightsource BP in 2018 was billed, at the time, as the UK’s largest unsubsidised solar energy package.
And AB InBev is not the only brewer thirsty for renewables. In September, Heineken and Iberdrola signed a 50MW PPA in Spain, and one month later Australia’s Lion Breweries signed a 10-year solar power purchase agreement with Engie.
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